Logo Color Use

This logo is the Alienware computer company. They make really good computers for gamers. The colors it uses varies, but their main one is this blue one. It is this blue color because when you see it you think of how cool it is and blue is a cool color. So that way whenever you see it you instantly think of how cool it looks and it makes you want to go buy one. It uses the shading to make it look mysterious so you are curious about it and it adds to the cool factor.